태국 빅씨, AWS AI 쇼핑 어시스턴트 도입

무슨 발표인가

• AI 기반 제품 발견 및 전환율 개선
• 장바구니 크기 5~10% 증가(파일럿 데이터)
• AI 에이전트가 제품 검색·레시피 매칭 수행

태국

원문 (영어)

[MEDIA ALERT]AWS AI powers Big C’s mission to improve product discovery and increase online conversion, with pilot data showing customers add more complementary items per shopping trip, contributing to an estimated 5-10% basket size upliftBehind the scenes, AI agents search products, match recipes,…

원문: Amazon Press Center (AWS) — "BJC’s Big C launches Shopping Assistant AI Chat on AWS, bringing conversational shopping to customers across Thailand" (2026-05-28) 공식 원문: https://press.aboutamazon.com/aws/2026/5/bjcs-big-c-launches-shopping-assistant-ai-chat-on-aws-bringing-conversational-shopping-to-customers-across-thailand