무슨 발표인가
- 중고패션시장이 전통 패션시장보다 최대 10배 빠른 성장
- Z세대가 중고패션 트렌드 주도
- 재판매·수리·회수 서비스로 제품 수명 연장
원문 (영어)
Our focus is to scale services that help keep products in use for longer and enable materials to be recovered once products are no longer usable. The value of extending product life <div clas
We need to take responsibility for fashion’s impact on climate and the environment. Services such as resale, repair and garment collection can help reduce this impact by keeping products in use for longer and lowering the need for new resources, while continuing to offer our customers fashion and style. For customers Customer needs and expectations are changing. Research shows that the <a href="https:
For customers Customer needs and expectations are changing. Research shows that the pre-loved fashion market is growing up to ten times faster than the traditional fashion market, with Generation Z helping to drive this shift. Customers are motivated by the opportunity to get more value for their money, find unique fashion pieces and shop in a more sustainable way. <h3
For our business Services that extend product use, such as resale, can also help us build a resilient and relevant business that is better prepared for future legislation, including EU rules related to waste, sorting and collection. Research by the Ellen MacArthur Foundation shows that business models such as resale and repair could generate USD 700 billion by 2030 and account for up to 23 percent of the global fashion market. <section class="l-section wpb_row heig
Traditionally, fashion has followed a linear model: take, make, waste. Services such as resale and repair aim to keep products in use for longer by extending their active life and increasing the number of users. When products reach the end of their useful life, collection schemes such as our garment-collecting programme help ensure they are not wasted. Th
원문: H&M Group Newsroom — "Extending product life - H&M Group" (2026-03-23) 공식 원문: https://hmgroup.com/sustainability/circularity-and-climate/circularity/circular-business-models/
