무슨 발표인가
- 베를린 미테 지역 650㎡ 2층 규모
- 콘크리트·나무 현대식 인테리어, 바우하우스 스타일
- 인스토어 카페·온실 식물·꽃 전시
베를린
원문 (영어)
H&M HOME is proud to have opened the doors to its new standalone Concept Store in Berlin, on Rosenthaler Straße 43. The interior and lifestyle destination marks a new elevated level of global H&M HOME flagship stores and will offer a dynamic and inspiring customer experience.
The store presents the latest interior collections in an inviting and contemporary surrounding, inspired by modern cosmopolitan homes and hotels and with visual elements of Bauhaus style.
The newly designed Concept Store is located in the vibrant Mitte area of Berlin and is set across two breath-taking floors covering more than 650 square metres. The architectural space has a warm and welcoming atmosphere, where authentic details in concrete and wood create a modern metropolitan feeling, celebrating the timeless brand universe of H&M HOME.
While experiencing the rich diversity of our extended assortment, customers will be met with unique features such as an in-store café serving hot drinks and delicious pastries and an orangery with fresh seasonal flowers and plants. We are delighted to open the doors to our new H&M HOME global flagship store in Berlin.
With its clean and edgy look, the Berlin Concept Store offers an inspirational shopping experience, presenting the latest interior trends and the newest products, including H&M HOME’s popular range of furniture and lighting. Arches are central in the architectural concept, dividing the large retail space into different areas covering each room of the home.
To match the rich diversity of Berlin, the store has been decorated with handpicked vintage pieces, upcycled furniture and artwork from local artists and brands.
원문: H&M Group Newsroom — "H&M HOME opens unique concept store in Berlin - H&M Group" (2026-08-03) 공식 원문: https://hmgroup.com/news/hm-home-opens-unique-concept-store-in-berlin/
