무슨 발표인가
- 6월 4일 hm.com에서 런칭
- 러닝웨어·수영복·침구류·주방용품 포함
- 마르세유 지역에서 촬영한 캠페인
2026년 6월 4일
원문 (영어)
Launching Thursday June 4th on www.hm.com, H&M MOVE and H&M HOME partnered with French creative community Solar Club to introduce a lifestyle collection bringing together a shared vision of movement and connection. 4 June, 2026 <div class="vc_col-sm-12 w
The collaboration merges H&M MOVE’s technical sportswear with H&M HOME’s curated interior objects in a morning-to-evening concept spans running wear, swimwear, oversized tees, tableware and beach textiles. The campaign was shot in the Marseille region. Reflecting Solar Club’s French roots and vision, the imagery and film capture a generation seeking connection through offline gatherings, from salt-water swims to shared meals at sunset. <div class="vc_col-sm-12 wpb_column vc_colu
Founded between Paris and Marseille by Anne-Laure Faou and Alice Gerault, Solar Club began as a group meeting offline to run, talk and spend time together. What started intuitively has evolved into a curated creative community bringing together voices from art, design, fashion and hospitality to foster genuine connections. Today, Solar Club is about designing meaningful collective moments where movemen
Today, Solar Club is about designing meaningful collective moments where movement becomes a catalyst for connection. The sun has always symbolised that energy for us. We found a partner in H&M MOVE and H&M HOME who understood that movement is not only physical. It is about gathering people under the same sun and creating moments that feel meaningful. Anne-Laure and Alice , founders of Solar Club. <div class="vc_col-sm-12 wpb_colum
Anne-Laure and Alice , founders of Solar Club. The collection: MOVE meets HOME The design reflects Solar Club’s refined French aesthetics, a palette balancing sun-washed tones with deeper shades such as chocolate plu
원문: H&M Group Newsroom — "H&M MOVE, H&M HOME and Solar Club present a collection of movement and togetherness - H&M Group" (2026-06-04) 공식 원문: https://hmgroup.com/news/hm-move-hm-home-and-solar-club-present-a-collection-of-movement-and-togetherness/
