무슨 발표인가
- Jonathan Saunders 크리에이티브 디렉터 주도
- 80년대·90년대 뉴웨이브 문화 영감, 색감과 표현력 강조
2026년 봄
원문 (영어)
& Other Stories presents Spring 2026 under the creative direction of Chief Creative Officer Jonathan Saunders. 26 February, 2026 <div class="w-imag
Expressive, confident, and modern, Spring 2026 introduces a new wave of everyday dressing shaped by individuality and ease. Drawing on London’s creative energy, the collection reimagines familiar wardrobe pieces through clean tailoring, fluid silhouettes, and subtle contrasts in proportion and texture.
Vibrant colour brings energy and character, balanced by refined neutrals that ground the collection in wearability. Designed to move with you and adapt to daily life, the collection offers a modern wardrobe defined by expressive dressing, thoughtful design, and effortless confidence.
This collection and campaign are inspired by the energy of 80s and 90s new-wave youth culture – girls together in an apartment, connection, friendship, and honesty. There’s no illusion of grandeur. Even when something is constructed, it should feel real. Colour is key: optimistic, graphic, and stimulating, bringing warmth and emotion into the space. Jonathan Saunders , Chief Creative Officer at & Other Stories <div class="vc_col
Jonathan Saunders , Chief Creative Officer at & Other Stories <img width="920" height="518" src="/wp-content/uploads/2026/02/march_2609_16x9_1920x1080_global_na_na_still012_na-1024x576.jpg" class="attachment-large size-large" alt="" decoding="async" loading="lazy" srcset="https://hmgroup.com/wp-content/uploads/2026/02/march_2609_16x9_1920x1080_global_na_na_
HOW IT’S WORN The new wave inspiration is channelled into the styling, leaning into deliberate contrasts – tailoring against soft forms, pure silk paired with denim – redefining polished elegance. Foundational pieces
원문: H&M Group Newsroom — "& Other Stories Spring 26 – A new wave of expression - H&M Group" (2026-02-26) 공식 원문: https://hmgroup.com/news/other-stories-spring-26-a-new-wave-of-expression/
