Debenhams Group, AWS와 협력·생성형 AI로 마켓플레이스 성장 추진

무슨 발표인가

• Debenhams Group이 AWS와 AI 도입 확대 협력
• 생성형 AI 소프트웨어로 맞춤형 상품 발견 제공
• 다중연도 AWS 계약 연장

원문 (영어)

Debenhams Group will accelerate the adoption of AI across its portfolio of leading fashion and lifestyle brands to drive business growthNew generative AI software will power personalised product discovery for an enhanced shopping experienceExtended multi-year agreement with Amazon Web Services…

원문: Amazon Press Center (AWS) — "Debenhams Group accelerates the adoption of AI with AWS to drive marketplace growth" (2025-07-03) 공식 원문: https://press.aboutamazon.com/aws/2025/7/debenhams-group-accelerates-the-adoption-of-ai-with-aws-to-drive-marketplace-growth